In the US and most of the West, this poster would have caused outrage and accusations of racism.
But in Thailand, an image of a woman in black face and bright pink lipstick to promote a new "charcoal donut" wasn't deemed a big deal.
The chief executive of the Thai franchise - whose daughter was the model - reportedly said at the time: "I don't get it. What's the big fuss? What if the product was white and I painted someone white, would that be racist?" But a spokesman for Dunkin' Brands apologized.
The use of black face - which historically was used by non-black performers to represent a black person - is still used in some Asian countries. Last year, a company in China used it to promote a laundry detergent.
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