Here’s What Happened
Yes, Pepsi again. In 1993 in the Philippines, Pepsi ran a lottery, in which—if you found the bottle cap with the right code on it—you could win $40,000.
The problem? Pepsi announced the wrong code. So instead of 1 winning bottle cap, there were suddenly 800,000 winning bottle caps. Pepsi refused to pay; outrage ensued.
Why It Missed the Mark
Do we even have to say it? False hope and botched lotteries are not good ways to do business.
Takeaways
If you’re going to run a lottery or contest or anything promising a big, life-changing reward, please make sure you’re running it carefully and 100% free of mistakes.
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