This advertisement
board is found in mekelle city in one of the many neighborhoods. It is a
traditional medicine spot which reads "well known traditional medicine in
Gonder and Gojam." That's the paraphrased version of it. As you can see,
it is very wide and has a lot of writings under the main writing which is at
the top. A lot of pictures of the herbs and medicines they provide.
The small writings are very small and very hard to read. Especially to the people who just pass by. The advertisement board is meant to catch the eyes of the public, not to make them feel like they're reading an article in a newspaper. That is not the purpose of ANY advertisement board. Sure, they're listing out all their services, but it is preferred that they only list out the main and top services.
The other thing is, the ad board is very long. It is supposed to be kept simple, not long. What's the use of the ad if the public doesn't WANT to read it? If it's too long, it becomes work. Making it boring since they wouldn't have the time for reading all of that. The writing underneath the list of services along with the phone numbers is done very wrongly. It's all mused up together and you have to really focus go read it right.
The phone numbers alone, need spaces between then not just the slash sign. That's mixed up in them too. The writings before the phone numbers need a bit of some focus to read too. I had to read very slowly to understand what they said clearly. Again, it's too mused up together. Takes time to read it. So what they have to improve is, the sign has to decrease it's size and width in the first place.
The small writings of the services should be decreased to the main services and the main herbs. They should be one of the only ones written. It makes the board easy to read and definitely not boring. The other thing is the writings on the top and bottom should have spaces between them, eliminating having to put in that much effort and focus to read it. The color choice should also catch the eye because the current color is a neutral color, mostly.
The small writings are very small and very hard to read. Especially to the people who just pass by. The advertisement board is meant to catch the eyes of the public, not to make them feel like they're reading an article in a newspaper. That is not the purpose of ANY advertisement board. Sure, they're listing out all their services, but it is preferred that they only list out the main and top services.
The other thing is, the ad board is very long. It is supposed to be kept simple, not long. What's the use of the ad if the public doesn't WANT to read it? If it's too long, it becomes work. Making it boring since they wouldn't have the time for reading all of that. The writing underneath the list of services along with the phone numbers is done very wrongly. It's all mused up together and you have to really focus go read it right.
The phone numbers alone, need spaces between then not just the slash sign. That's mixed up in them too. The writings before the phone numbers need a bit of some focus to read too. I had to read very slowly to understand what they said clearly. Again, it's too mused up together. Takes time to read it. So what they have to improve is, the sign has to decrease it's size and width in the first place.
The small writings of the services should be decreased to the main services and the main herbs. They should be one of the only ones written. It makes the board easy to read and definitely not boring. The other thing is the writings on the top and bottom should have spaces between them, eliminating having to put in that much effort and focus to read it. The color choice should also catch the eye because the current color is a neutral color, mostly.
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