Wednesday 3 July 2019

Juice advertising





This advertisement is of a juice house in the city of mekelle. As you can see, they're letting all the pictures do the talking. The upper portion of the ad is obviously not their own picture. They took that down from the Internet. The pineapple is very dirty on the top, which is bad considering that it is a juice house. Sanitation is taken very seriously.



Speaking of sanitation, the bottom part is their own servings. As you can see on the left bottom part the juice on the edge looks like it's seen better days. It looks like it's been out for a while and it's overripe. That shouldn't even be served let alone be put up as an advertisement. It brings up the wrong image. It makes suspicions rise like "is that what is being served to me?" Or "that's disappointing."



Sometimes it's even "I better go to a better place." That is not the thoughts they want to put in the minds of their consumers. Not at all. The way it's put up, it has no thought put into it. It's beginning to get peeled off and the walls aren't doing it any favor too. It us extremely noticeable too. The name on the top part is plastered on. That's unprofessional.



While the "juice" part is typed in the banner the "mahider" part is plastered on. That makes it seem like there wasn't enough though put into it. They didn't put any details into it. The background color isn't matching up. There are three different types of background color and they all don't mash up together. Background is important. It attracts from even being beside it if done right but if done wrong, it's an irritation. You don't want to look a at it too long.



So what they should do is, they should first change up the background color into something that's softer to the eye but strong enough to attract it even from a side eye position. Then they should do the writing in a professional and well mannered color like dark grey or black. The background really depends on that though. They should also take down the bottom picture, do a better photo of their products and put that one up.

No comments:

Post a Comment